FREE DOWNLOAD! TOP 10 TIPS TO IMPROVE YOUR SMARTPHONE PHOTOGRAPHY SKILLS
“If a photographer cares about the people before the lens and is compassionate, much is given. It is the photographer, not the camera, that is the instrument.” Helmut Newton
As your photographer, I will connect with you, understand precisely what it is you need and work with you in a fun, relaxed and easy manner.
Together we will tell your story …
You’ve probably noticed that ‘Personal Branding’ is a big buzz-word at the moment (it’s about as popular as the ‘floss’ dance, though I’m very much hoping that ‘flossing’ will just go away, quickly) Entrepreneurs & small businesses everywhere are investing big-time in their ‘brand image’, quickly realizing that
So, what is personal branding photography?
Whether we like it or not, we all make very quick decisions about people that we follow online; there’s so much content to consume it can make our heads spin. So, we scroll and we skim, we find it hard to focus and rarely finish reading articles (are you still with me?)
We form our first impressions at lightning speed & decide if we want to stay & read or scroll on past. Well did you ever think about the fact that the same goes for your profile
Every image that you post online, every blog post that you write, contributes to how your followers will relate to you. Your branding ultimately reflects your personality, talents, opinions & passions in life.
Those of us who are striving to build up a strong & successful personal brand,
Why do I need professional photos?
(“I have a phone, what do I need you for?!”)
Consistency in branding is vital.
How we portray ourselves visually to our potential clients – through our branding colors, fonts, designs
You need to stand out online, you have to be consistent. You want people to see you, connect with you & remember you. How successfully can you do that by taking a selfie? And that old, stuffy, cropped-to-death headshot you had taken years ago is getting a bit old & tired, isn’t it? It doesn’t express the many facets of your personality, your talents, your enthusiasm, your sense of humor.
Wouldn’t it be nice to have a ready-to-use bank of unique images to dip into every time you need a fresh image for your latest post? Wouldnt it be fantastic if you could let go and show your audience the real you, in all your glory & with extra quirks included?!
Working with me, a personal branding photographer who understands how it all works, will reinforce your brand image, help you to connect with your clients and enable you to stand out from the crowd. I know what goes into this process, I understand where you are coming from and the fears that hold you back from doing this (I’ve been there too!). There’s really no concern you can throw at me that I haven’t already tackled. Not only this, but I guarantee you that I will save you time, money, and mistakes when you work with me. it’s just up to you to decide that now is the time to invest in yourself.
Where would I use the images?
Here’s a few ideas for you! Ready?….Your website, Social media platforms, newsletters and e-blasts, press releases, event announcements, new offerings, to refresh your profile photo regularly, sales/landing pages, your bio for speaking engagements, printed material, marketing pieces, business cards & Podcasts
Personal branding photography is about authentically telling YOUR story to your potential & current clients; it’s about recognizing & honoring the best of you and what you have to offer.
Your images will show your audience what you do, how you do it, what makes you unique and what it really feels like to work with you. Before that first phone call or meeting, your clients will understand who it is they are connecting with.
It’s time to put yourself out there – to be visible, to make connections, to build communities & relationships based on trust and to proudly represent your amazing business. Let’s get to work!
I am Sarah Raanan and I’m the owner of Sarah Raanan Photography, specialising in Personal Branding Photography & Family Portraits. I live in Raanana, Israel and am married with 4 kids and an insane goldfish.
I’m a dreamer, an artist, a great listener, tech geek, book worm, movie maven, travel addict, lover of good cars and podcasts. We will never be stuck for conversation. Unless you want to discuss maths and running.
I’m also really good at getting to the bottom of what my clients want from their sessions and what their biggest fears are when booking a session. It usually goes something like this:
“I can’t do this. I’m not a poser; it’s just not ‘me’ to do this kind of thing!” (you and almost every single client I have worked with—I hear you.) We will plan your session with your comfort & needs in mind, don’t you worry.
“I’ve seen your work. Everyone looks so confident and gorgeous. My photos won’t be like that.” (Yes they will! Your images will be so ‘you’; more natural and ‘you’ than you have ever looked before.)
“I don’t know what to wear! And what about my hair?! And make up??” (We will work on your clothing choices together via Pinterest & email. If you’d like to have your hair and make up done too, I can help you arrange that).
“ I can’t afford to spend money on photos; I’ll just use my phone” (selfies are fine for a while but at some point you need to make the decision to invest in your business brand, and branding is not all about having a pretty logo. Your images speak volumes about you & your business. Plus we can talk payment plans so you don’t have to pay all at once.)
Feel better now? Great! Now we have that sorted, let’s get moving!
See the ‘work with me’ section for all the info on what to do next, or click below to book in a consultation and learn more.
Work With Me
“It is more important to click with people than to click the shutter.”
My personal style is not for everyone; some people would rather just turn up for a session, get it done, go home & get their photos a few weeks later, end of story.
I work differently. I am focused on the client’s experience, on customer service and the personal touch. For me, it is a creative process, a collaboration and I work efficiently with enthusiasm and connection.
I want to know who the person or family I’m photographing is; what’s their story? the family dynamics, personalities. I want to understand as much as I can about the people I am photographing so that I can walk into the photo session with my toolbox already full and ready to go.
That’s why I schedule a quick ‘Work With Me’ call with each prospective client; to make sure we are a good fit and both on the same page.
Click the ‘WORK WITH ME’ button below to schedule a time for our video call.
We’ll meet via video chat to discuss your vision for the session, any must have images, expectations, past experiences and generally see if we are a good fit.
Once we decide to move forward, we’ll get the paperwork signed, sort out your deposit and get busy planning!
I used to try & be really clever/cute with naming my packages. I’m calling myself out on my own tackiness ::cringe:: I think to begin with they were called ‘gold’ silver’ & ‘bronze’, then at some point I changed to something even more awful. I’ll tell you that...
I have 3 Branding packages. The top package is affectionately known as The Full Monty. This is my full package where we go all out and shoot for a full day together (and by full day i mean until i suddenly see your eye gloss over and hear you quietly squeaking “I...
Question: What do I need to prepare/bring? Makeup? Hair? Different outfits? Props? Answer: I’ll leave the props for a separate answer. Firstly, let’s talk about… CLOTHES, HAIR, MAKE UP & BLING My clients usually ask me what I recommend that they wear. I always...
Getting professional photos felt as w*nky as I could get when it comes to entrepreneur life and so I was very unsure and uncomfortable about doing it.
That being said it felt like I needed the shots so I did it anyway and my god what a difference it has made.
It might sound weird but since I’ve had the photographs I feel more confident and also more like a “proper” business person.
Sarah made me feel comfortable being uncomfortable and was a true pleasure to work with, if you’re on the fence just get off it and get it done, you won’t regret it one bit.
Thanks so much for a wonderful day and an amazing set of photos I’ll be using EVERYWHERE. ♥️
I’m putting together a document to send to my clients. It’s called ‘An A to Z of your Personal Branding Photo Session’
If you wanted to ask me anything about the process of having your branding photos taken, what would your question[s] be?
(February 3rd, 4th & 5th 2020) It’s getting a bit chilly outside so my next round of photo-shoots will be mainly indoors! Possible locations are: London Marriott Hotel Regents Park London Marriott Marble Arch The Bailey’s Hotel London (South Ken) St Paul's Hotel...
So in the spirit of being true to myself & doing what feels right in my gut, I ditched that approach and started giving my clients all the usable files that we had managed to capture within the time that we spent together. Because the way i see it is this – you are my client, I want you to be happy. I want your photos to work for you and elevate your business.
( I wrote this for Facebook back in January but it was so darn perfect that I am posting it again, here. Besides, how good are our memories really? If i hadn’t have told you, you could have sworn you were reading this for the first time, right?!) I was flying back...
If you want to take photos of people/things and concentrate on their features/details, and if we are not particularly interested in the context and environment they are in (especially when the context is unsightly, like a background of unfolded laundry) your best bet...
So, obviously I don’t know what/who you’re planning on photographing for your bank of stock images this summer (don’t know what i mean by that? Here’s a recap for you) But, let’s say you’re a coach of some sort. Maybe a parenting coach? And you want some photos of...
:::Overheard during my family photo sessions::: “Are everyone’s kids this crazy or is it just mine?!” “Why cant they just be normal for an hour?” “Did you even manage to get ANY photos of us looking normal?” “My husband didn’t want to do this, can you tell?” “You...
When I’m working with my clients outdoors, I always keep an eye out for a good patch of shade. A shady spot is always preferable to shooting in full sun. Think about how people look when you take their photos in a really sunny spot- they will most probably be...
“You’re always in business. The business of being you.”
FREE DOWNLOAD! TOP 10 TIPS TO IMPROVE YOUR SMARTPHONE PHOTOGRAPHY SKILLS