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How does your brand make people feel?

How does your brand make people feel?

So there's something I want to clarify about when it comes to investing money in a product. Very often we will look at a price of something and say, “I can't afford that”, when (as my friend Jane quite rightly pointed out to me) what we really mean is, “I can't...

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I look like a twit in photos!!

I look like a twit in photos!!

Here’s a question that I posed to my Facebook audience a while back: ”What are some beliefs that you have about photo sessions that might stop you from considering booking one?" And here is one of the answers I got: “I look like a twit in photos!” Do you know what?...

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What is your Brand Identity?

What is your Brand Identity?

Spoiler – and you may have heard this before – it is not your logo.

Your brand identity consistently dictates everything about your business, from the feel of your logo(yes, it is still important in the whole picture), to the way you write your advertising copy. It comes across in your discovery calls, the way you package your products and how you handle complaints from clients. It’s your voice, your value, your vibe, your visuals your…other words with a v? It’s how you make people feel, every time they experience you…

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Sarah’s 5 Psychological Stages of a Branding Photography Session

Sarah’s 5 Psychological Stages of a Branding Photography Session

During my initial chat with my clients, I wait for the line. It’s always there. It goes something like this: “I am not photogenic and never look good in photos, EVERRRRR. So, good luck with that” The thing is, you can’t scare me, I’ve heard & seen it all. But have...

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“I don’t like my smile – do I have to smile for photos?”

“I don’t like my smile – do I have to smile for photos?”

My answer to this frequently asked question:

Firstly, I hear you. I have a squiggle that appears under my nose when I smile (see attached photo.) I used to be so self-conscious about it that I never wanted to smile for photos, and when I laughed, I used to cover my mouth (I still do that from time to time, out of habit)

And then I mentioned my squiggle to a bunch of friends at a party & they were all confused “your what?!” They had no clue what I meant. Then I pointed to it, they all said “Oh right, yeah” and then we moved on (apart from one friend who still makes fun of it..you know who you are 🤣)

I’m saying this in the hope that maybe you’ll allow yourself to release this/let it go next time you’re having your photos taken. It’s hard not to judge ourselves, pick ourselves to pieces, but if you need to have photos taken, how much nicer would it be if you could just try something different & go easier on yourself?

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