What is your brand identity?
Spoiler – and you may have heard this before – it is not your logo.
Your brand identity consistently dictates everything about your business, from the feel of your logo(yes, it is still important in the whole picture), to the way you write your advertising copy. It comes across in your discovery calls, the way you package your products and how you handle complaints from clients. It’s your voice, your value, your vibe, your visuals your…other words with a v? It’s how you make people feel, every time they experience you…
Let’s blame Mercury in retrograde, shall we?!
Take a seat, please. Get comfortable, grab a cushion & settle in with me. We have things to talk about, you & me. Important things that I think you’ve been aching to address for months, or more likely, years. I’ll get right down to it, shall I?: Drop me a...
The Power of Nice
We have grown up with the message that ‘it’s a dog eat dog world out there’ ; how beautiful it is to realise that more & more businesses are learning that in order to get ahead, you don’t have to trample on other’s backs but rather lend them a hand to help them up.
“ How do I decide what kind of pictures I want for our photo session”
First of all, I just want to start by saying that making the decision to book a session is a pretty big deal; I realize that many of you enter into it with a certain amount of nerves and ‘what on earth am I doing?’. You are not alone & HONESTLY, I understand what...
Sarah’s 5 Psychological Stages of a Branding Photography Session
Stages of a Branding Photography Session Stages of a Branding Photography Session Stages of a Branding Photography Session During my initial chat with my clients, I wait for the line. It’s always there. It goes something like this: “I am not photogenic and never look...
“I don’t like my smile – do I have to smile for photos?”
My answer to this frequently asked question:
Firstly, I hear you. I have a squiggle that appears under my nose when I smile (see attached photo.) I used to be so self-conscious about it that I never wanted to smile for photos, and when I laughed, I used to cover my mouth (I still do that from time to time, out of habit)
And then I mentioned my squiggle to a bunch of friends at a party & they were all confused “your what?!” They had no clue what I meant. Then I pointed to it, they all said “Oh right, yeah” and then we moved on (apart from one friend who still makes fun of it..you know who you are 🤣)
I’m saying this in the hope that maybe you’ll allow yourself to release this/let it go next time you’re having your photos taken. It’s hard not to judge ourselves, pick ourselves to pieces, but if you need to have photos taken, how much nicer would it be if you could just try something different & go easier on yourself?
“How do you put your clients at ease? I’d be a nervous wreck”
How do you put your clients at ease? How do you put your clients at ease? How do you put your clients at ease? My answer: So much of what I do and say — before and during our photo session — is geared towards making you feel at ease. Because once we have that ease,...
What is branding?
TL;DR: Read to the bottom to get your hands on a FREE copy of my super-duper brand values list! ------ Once upon a time, not so long ago, when we thought of the word ‘brand’, giants like Coca Cola, Nike & McD’s would come to mind. Nowadays though, everyone who is...
Why do I need so many pictures?
Why do I need so many pictures? Why do I need so many pictures? “Why do I need so many pictures? I just wanted a few snaps” So you’re interested in having new photos for your business but you’re not entirely sure what you would do with ‘all those photos’..? (I mean,...
SUMMER PHOTOGRAPHY TIP NO.9: Reframing the Same Scene From Different Angles
I’m quite proud of this tip because it is super simple & super helpful. And we love simple & helpful, don’t we? So let’s talk about reframing the same scene from different angles. Let’s say you are baking Nigella Lawson's Totally Chocolate Chocolate Chip...
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