Once upon a time, not so long ago, I was still trying to find myself in my business. I knew what my passion was, I knew I was great at what I did, but I also could see that I was playing small and leaving so much on the table.

I wanted to take my business to the next level, but I didn’t really know What that next level looked like, or entailed & had no idea how to get there.

So I did what ( I think) most of us would do in this situation; I started to follow people who had ‘made it’ in my eyes, in the hope of some direction, guidance & inspiration.

And I found myself following one person on a regular basis, because her 6:00am FB lives, came out at 8:00am my time which was really convenient.

I saw a recurring theme in what she was saying which was “if you care enough about your business, you’ll do what ever it takes to be a success, to scale, to hustle, to up-level, to (insert favorite cliche here)” And then she went on to urge everyone to join her membership ( I don’t remember the price but it was more than I could afford so I wasn’t going to join.

But here comes the good bit. The part that rings in my head & still makes me ranty. She said “And for everyone who is telling themselves right now that they cant afford it, I CALL BULLSHIT”

That’s right ladles & jellyspoons – you may be worrying about paying this month’s school tuition and utility bills but if you tell me that you cant afford a coaching program, we are calling bullshit on that.


I mean really?

How about this:

  • How about we call bullshit on the bullying?
  • How about if someone doesn’t have the funds for your program right now, you don’t make them feel small?
  • How about you welcome them into your world, offer them a nice comfy chair & tell them there are plenty of free resources for them to binge on?
  • How about you don’t shame them when their account is in overdraft & they just can’t carry on spending money that they don’t have?
  • How about we call bullshit on manipulating people & preying on them when they are at their most vulnerable?

Whatdayathink? Sound like a plan?