“If a photographer cares about the people before the lens and is compassionate, much is given. It is the photographer, not the camera, that is the instrument.” Helmut Newton
As your photographer, I will connect with you, understand precisely what it is you need and work with you in a fun, relaxed and easy manner.
Together we will tell your story …
So, what is personal branding photography?
Whether we like it or not, we all make very quick decisions about people that we follow online; there’s so much content to consume it can make our heads spin. So, we scroll and we skim, we find it hard to focus and rarely finish reading articles.
We form our first impressions at lightning speed & decide if we want to stay & read or scroll on past. And by the way, the same goes for your profile picture. We are visual creatures and we make (often subconscious) decisions about people based on the quality & appeal of their profile images. If you’re on Instagram, that decision is made by looking at a tiny image, smaller than a penny!
Every image that you post online, every post that you write, contributes to how your followers will relate to you. Your branding ultimately reflects your personality, talents, opinions & passions in life.
Those of us who are striving to build up a strong & successful personal brand, are aiming to be authentic, to be different & unique, to provide our followers with valuable, engaging content and to nurture genuine relationships and dialogue. Your images are a crucial part of your branding strategy and you want them to make an impact, to be authentic, unique and engaging!
Why do I need professional photos?
Consistency in branding is vital.
How we portray ourselves visually to our potential clients – through our branding colors, fonts, designs and images – is what ensures that we are continually recognisable on a visual level.
You need to stand out online, you have to be consistent. You want people to see you & remember you. How successfully can you do that by taking a selfie? And that old, cropped out headshot you had taken years ago is getting a bit old & tired, isn’t it?
Wouldn’t it be nice to have a ready-to-use bank of unique images to dip into every time you need a fresh image for your latest post?
Working with me, a personal branding photographer who understands how it all works, will reinforce your brand image, help you to connect with your clients and enable you to stand out from the crowd.
Where would I use the images?
Here’s a few ideas for you! Ready?….Your website, Social media platforms, newsletters and e-blasts, press releases, event announcements, new offerings, to refresh your profile photo regularly, sales/landing pages, your bio for speaking engagements, printed material, marketing pieces, business cards & Podcasts ….
Personal branding photography is about authentically telling YOUR story to your potential & current clients; it’s about recognising & honouring the best of you and what you have to offer.
Your images will show your audience what you do, how you do it, what makes you unique and what it really feels like to work with you. Before that first phone call or meeting, your clients will understand who it is they are connecting with.
It’s time to put yourself out there – to be visible, to make connections, to build communities & relationships based on trust and to proudly represent your amazing business!
I am Sarah Raanan and I’m the owner of Sarah Raanan Photography, specialising in Personal Branding Photography & Family Portraits. I live in Raanana, Israel and am married with 4 kids and an insane goldfish.
I’m a dreamer, an artist, a great listener, tech geek, book worm, movie maven, travel addict, lover of good cars and podcasts. We will never be stuck for conversation. Unless you want to discuss maths and running.
I’m also really good at getting to the bottom of what my clients want from their sessions and what their biggest fears are when booking a session. It usually goes something like this:
“I can’t do this. I’m not a poser; it’s just not ‘me’ to do this kind of thing!” (you and almost every single client I have worked with—I hear you.) We will plan your session with your comfort & needs in mind, don’t you worry.
“I’ve seen your work. Everyone looks so confident and gorgeous. My photos won’t be like that.” (Yes they will! Your images will be so ‘you’; more natural and ‘you’ than you have ever looked before.)
“I don’t know what to wear! And what about my hair?! And make up??” (We will work on your clothing choices together via Pinterest & email. If you’d like to have your hair and make up done too, I can help you arrange that).
“ I can’t afford to spend money on photos; I’ll just use my phone” (selfies are fine for a while but at some point you need to make the decision to invest in your business brand, and branding is not all about having a pretty logo. Your images speak volumes about you & your business. Plus we can talk payment plans so you don’t have to pay all at once.)
Feel better now? Great! Now we have that sorted, let’s get moving!
See the ‘work with me’ section for all the info on what to do next, or click below to book in a consultation and learn more.
Work With Me
“It is more important to click with people than to click the shutter.”
My personal style is not for everyone; some people would rather just turn up for a session, get it done, go home & get their photos a few weeks later, end of story.
I work differently. I am focused on the client’s experience, on customer service and the personal touch. For me, it is a creative process, a collaboration and I work efficiently with enthusiasm and connection.
I want to know who the person or family I’m photographing is; what’s their story? the family dynamics, personalities. I want to understand as much as I can about the people I am photographing so that I can walk into the photo session with my toolbox already full and ready to go.
That’s why I schedule a quick ‘Work With Me’ call with each prospective client; to make sure we are a good fit and both on the same page.
Click the ‘WORK WITH ME’ button below to schedule a time for our video call.
We’ll meet via video chat to discuss your vision for the session, any must have images, expectations, past experiences and generally see if we are a good fit.
Once we decide to move forward, we’ll get the paperwork signed, sort out your deposit and get busy planning!
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“You’re always in business. The business of being you.”